Do you ever wonder how you can stand out in what can sometimes feel like a crowded market?
Have you ever been to a networking event and as you introduce yourself, you realize that there are three people at your table who do exactly what you do, and you feel so deflated and wonder if you should just go home?
Or what about “her”…that entrepreneur who does a similar thing. You know “her” services just don’t compare at all to what you have to offer, and yet, she just attracts, client, after client, after client.
This competition you experience in these situations and similar situations, can kill your business.
SO HOW DO YOU RISE ABOVE IT?
What you are really competing with is your own mindset, your fears and your doubts. When these or similar situations as described above happen, while they may feel real, what you are experiencing is a reflection of your deepest insecurities. Your business cannot compete with your doubts.
When you get caught up in what other people are doing, it becomes easy to forget what you are doing, and even sometimes why you are doing it. And when you are in that frame of mind it becomes difficult to move forward.
FAITH AND FEAR CANNOT LIVE IN THE SAME SPACE
Neither can trust and envy. You need to choose which one will occupy the space in your heart and mind.
While two businesses may appear similar on the outside, what they truly do, and the experiences they provide their clients are as unique as the business owner. They will not attract the same clients.
ONE HOUSE, 2 LOOKS
Indulge me here for a moment….Imagine 2 houses are for sale on the same street – they have the same floor plan, price and lot size. On the surface it may look like they are competing with each other.
On the inside, one of these homes has modern finishes with a lot of steel, stone and glass, no grass area in the yard, and basically nothing family friendly about it. And the second home has warm finishes, carpets, a yard with sandboxes, and a huge child’s playroom in the basement.
Are these homes truly competing with each other? If a young family sees both, which home will they buy? Did the family friendly home influence the family’s decision not to buy the modern home? Or would the decision not to buy the modern home be the same even without the family friendly home next door?
Obviously the family is looking for a home that will suit their needs. They weren’t rejecting the non family friendly home, they were simply looking for the home that best suited their needs.
IT’S THE SAME FOR YOUR BUSINESS
You are uniquely you, and only you can provide what you do. If a client is attracted and a fit for a different business, just like that family that would not be comfortable in that modern home – no matter how much they like it – neither will a non-ideal client be a “fit” for you.
So how can you release the fear, jealousy and doubt that are competing in your mind for faith, belief and action?
REPLACE THEM WITH TRUTH
To truly stand out to YOUR ideal clients, you need to focus on one thing only – you, and how you show up.
• Get clear on your niche and ideal client
• Specialize in your market!
• Make sure your marketing message is so clear that even when you whisper it, they hear it loud and clear
• Know the feelings you need to invoke in your ideal clients and use the words that will attract them
• Position, package and price your services in a way that is absolutely irresistible (and profitable)
• Master enrolling conversations
• Own your brilliance
By building a business that is highly authentic and connects with your clients on a deeply emotional level, you will be able to release all fears about competing for good!
Nafissa Shireen
With 25 years' experience leading 6-figure to 9-figure companies, she strategically partners with entrepreneurs to help them focus on sustainable & scalable business growth, so they can create a highly profitable and luxurious business and life.
Passionate about helping women earn what they are worth and build their wealth, so that they can realize all of their dreams and desires. She brings together her vast business knowledge with the deep inner work needed to help entrepreneurs identify blocks, step out of fear and overwhelm, raise their wealth consciousness, and move forward towards their goals with measurable, tangible results.
She is a featured Expert and regular contributing author for Today’s Innovative Woman Magazine, and is profiled in Canada’s 2014/2015 Distinctive Women Magazine
Latest posts by Nafissa Shireen (see all)
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